Co-plan by Coca-Cola: a case study

What if Coca-Cola didn’t just celebrate moments, but helped create them?

Extending a legacy of togetherness into the digital space

Since 1886, Coca-Cola has been more than a drink. It has been a symbol of celebration, connection, and shared joy.

But every celebration begins long before the first sip.

Six friends laughing around a table of shared dishes, glass Coca-Cola bottles in their hands.

Planning is chaotic.Conversations are scattered.Decisions are unclear.

Yet the goal is always the same

Bringing people together.

A New Kind of Together

Brochure page: a crowd celebrating inside a Coca-Cola bottle shape, the Co-plan logo and the line “If Coca-Cola is part of every celebration, why not help create the celebration itself?”

Co-plan is a digital event planning space where people collaborate, decide, and organize together.

One shared room.

One shared plan.

One shared celebration.

Plan together. Cheers together.

Welcome to Co-plan, powered by Coca-Cola to make every event simple, joyful, and unforgettable

Create Event RoomJoin Event Room
Co-plan event room: sidebar with Overview, Flow, Segments, Guests, Budget and Gallery; six segment cards from Ceremony and Rituals to Transportation and Parking.

All set?

Brochure page: ALL, with photos of a chef serving guests, the rooftop being set up with a LOVE sign, and hosts greeting a guest.
  • Venue booking
  • Theme selection
  • Guest list creation
  • Menu planning
Brochure page: SET?, with photos of a live band, the long dinner table under string lights, and friends wrapping gifts.

Plan together.
Cheers together.

CoPlan combines Co (Coca-Cola & collaboration) with Plan (the new vertical). The goal was to carry Coca-Cola’s social, flowing energy into a distinct wordmark for planning.

Hyphen

Redraw & Join

Overlapping P and C

Familiar clicks, Coca-Cola twist

The Co-plan brochure

Brochure page 1 of 16. Cover: Co-plan, plan together, cheers together
Brochure page 2 of 16. Our Story of Refreshment
Brochure page 3 of 16. Brand guide: logos, bottles and type
Brochure page 4 of 16. Die-cut cover: A New Kind of Together
Brochure page 5 of 16. “If Coca-Cola is part of every celebration, why not help create the celebration itself?”
Brochure page 6 of 16. ALL
Brochure page 7 of 16. SET?
Brochure page 8 of 16. Plan together. Cheers together.
Brochure page 9 of 16. Familiar clicks, Coca-Cola twist
Brochure page 10 of 16. Create or join an event room
Brochure page 11 of 16. Polls, comments and mood board
Brochure page 12 of 16. Gallery, guests and budget
Brochure page 13 of 16. Segments
Brochure page 14 of 16. On-screen, at a glance
Brochure page 15 of 16. The Brand Bridge
Brochure page 16 of 16. Back cover

CoverClick or drag the pages to turn themTap or swipe to turn